1. Public Opinion
Considering public opinion and how PR professionals attempt to influence it. Do you think it is becoming easier or more difficult to change public opinion? Why? If you had to influence public opinion on an issue in your town or region, how might you go about it? What techniques would you use?
2. Corporation vs. Agency
For PR professionals, describe one difference between working in a corporation and working in a public relations agency. Based on what you read, would you prefer to work for a corporation or an agency? Why?