Assignment task:
Selected case company and situation is below
TGI Fridays, considering expansion (opening a chain of restaurants) into either Oman or Singapore
You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by your selected case company. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues:
1. Based on their respective levels of international competitiveness in your client's industry, which of the two countries would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.
Please use some academic references also