A controller is considering a potential investment, which has the same risk as the firm's other projects.
a) How (specifically) would the controller decide what discount rate to use to evaluate this project?
b) How can the controller determine how much value this project would add to the firm?
c) How can the controller determine the break-even discount rate for this project?
d) Which of the decision rules do you think is the best rule for a controller to use when evaluating projects? Be sure to justify your choice.