Consider three print media opportunities for dove newspaper, Operation Management

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Consider three print media opportunities for dove newspaper

Consider three print media opportunities for Dove: newspaper display advertising, newspaper inserts, and magazine advertising. How might ads created for each of these three ad types differ? For example, would any be more appropriate for sales promotion tools such as coupons? Would any be more appropriate for introducing a new Dove brand extension?

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Operation Management: Consider three print media opportunities for dove newspaper

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