Discussion Post: "Global Retailing and Advertising"
1. Compare and contrast the key differences between typical channel structures for consumer products and industrial products. Provide an example or scenario of the basic ways in which each channel structure is clearly used.
2. Consider the phrase standardized versus localized. How does this apply to advertising? Support your rationale.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.