The airlines industry provides an interesting backdrop for a discussion of the business buying process.
Consider the major influences on business buyers found in the Boeing Supplier wesbite and then discuss Boeing's expectations of supplier.
https://www.boeingsuppliers.com/expect.html
- Do you feel their policies facilitate more efficient business buying?
- Discuss how Boeing's relationships with their suppliers/customers is based on trust.
- Explain and discuss how Exostar facilities visibility, control and collaboration over their global trading platform.