Consider the concept of integrated marketing communication, Operation Management

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Consider the concept of integrated marketing communication

Consider the concept of integrated marketing communication (IMC). Select a company and investigate its use of IMC in developing and executing promotional strategies. Look for evidence through its media and messages. For this or any firm, what are the major advantages of taking an IMC approach? What are the downsides of not practicing IMC?

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Operation Management: Consider the concept of integrated marketing communication

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