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Consider the case do consumers really want one-to-one

Consider the case "Do consumers really want one-to-one marketing?" on pages 189-190. Relate your personal experiences and opinions to the case. Then, relate your opinions from the marketers' point of view. Assuming the two opinions differ, what might marketers do to make one-on-one marketing more acceptable.

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Business Management: Consider the case do consumers really want one-to-one

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