Consider an organization you have worked for


1. Consider an organization you have worked for or are familiar with. What are the most important metrics used in the strategic  control   process? Why?

 2.Innovation is seen as a main component of developing competitive advantage in today’s hyper-competitive environment. How is innovation developed and used to enhance enterprise performance? What factors help shape innovation strategies? How is innovation used as a tool by entrepreneurs?

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Marketing Management: Consider an organization you have worked for
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