Problem: Please provide a short response to the following questions:
1) If McDonald's were to diversify would you recommend conglomerate or concentric diversification as part of its strategic plan? Why?
2) Do you think it is better to concentrate on one source of competitive advantage (cost versus differentiation versus speed) or to nurture all three in a firm's operation? What are the advantages and disadvantages?
3) How does strategic analysis at the corporate level differ from strategic analysis at the business unit level? How are they related?