Question: Conducting a SWOT analysis, Starbucks continued its internal evaluation. Which of the following represents a weakness of the company? Global coffee consumption is expected to decrease by a third to 200 million bags by 2030. Robusta coffee, the premium bean that's used by shops including Starbucks Corp., is most at risk from rising temperatures. Starbucks noticed its training of new "baristas" or employees who prepare drinks at the coffee shops is not covering essential tasks. The world had a shortage of 6.4 million bags of coffee in the 2014-15 season.