Assignment:
Read the following two articles and do some of your own additional research on Zipcar.
Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68 in the Bank, Entrepreneur.com,
https://www.entrepreneur.com/article/223692
Zipcar Expands in Sacramento Becoming 26th Major Metro Market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on Proquest)
Zipcar (July 11, 2012) World's Leading Car Sharing Network Continues European Expansion in Top Growth Market,
https://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at
Now suppose you have been hired by Zipcar to come up with a international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
- Should Zipcar expand into other countries beyond the current five countries that they operate in? If so, which countries should they enter first?
- What kind of strategy should they use? For example: multidomestic, international, global, transnational, or other?