Question: Conducting research is easier than ever with access to the greatest information data bank ever - the internet. Use the NAU Online Library' Subject Guide - Business to find scholarly and academic resources. Use the internet to locate the names of trade associations your business would be part of and make note of the addresses, phone numbers, and websites. Use CEO Express (Lifestyle magazines - online marketing - company research - industry specific - associations - trade) to locate magazines or journals within your selected industry to reach your Target Customers and your suppliers. Use Hoover's Company Profiles, an NAU Online Library database for company information.
• Recap this research information for your industry in a 1-2 page paper highlighting important issues, current events, and industry changes.