Task: Write a three to five page paper in Microsoft Word and APA format that correlates the existence and imperativeness of critical thinking concepts when it comes to conducting marketing research and planning. In the paper, address the following:
1. How are these inter-related?
2. Why is it important to keep them working together?
You can use such issues as ethics, consumer versus corporate responsibility, budget constraints, success/failure rates, as examples. Support your ideas and assertions with examples.