Assignment:
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed new product or service.
Assignment Steps
Resources: Strategic Planning Outline and textbook readings
Conduct an internal and external environmental analysis for your proposed new product or service.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider some of the factors stated below as applicable to what you are proposing.
For the selected factors, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table. Include at least three findings for each of the four SWOT quadrants.
Include the SWOTT table in your submission.
External forces and trends considerations:
- Industry Changes
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
- Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
Compose a minimum of 1,000-word to a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
- Discuss the primary internal organizational considerations for the development of a strategic plan.
- Identify the major issues and/or opportunities the company faces based on your analysis.
Format your assignment consistent with APA guidelines and writing guide for 400-level courses. Ensure that the table is part of the paper.Only one submission will be considered for grading. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed.
Readings:
Strategic Plan Part I: Proposal of New Division
By Deidra Daniel