Assignment task:
Conducting a SWOT analysis on your idea is a crucial framework to identify the strengths, weaknesses, opportunities and threats of both your individual business and the overall industry environment. Remember, strengths and weaknesses are internal to the particular business, whereas opportunities and threats are external factors that tend to affect the industry as a whole (i.e. high competition, legal restraints, a pandemic.) Thinking of specifically the food truck/mobile food industry, what are some potential opportunities and/or threats that entrepreneurs entering this business should consider?