Solved: Conducting a post-evaluation of an imc campaign, Marketing Management

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Conducting a post-evaluation of an imc campaign

Problem 1: How does the overall IMC evaluation compare to each separate tactical evaluation? Why is this important? How do changes in the external environment impact overall IMC campaigns?

Problem 2: What is the importance of conducting a post-evaluation of an IMC campaign? When should a post-evaluation of an IMC campaign be conducted to be the most effective? How can this information be incorporated into future campaigns?

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Marketing Management: Conducting a post-evaluation of an imc campaign

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