Assignment:
Visit Nielsen online ( www.nielsen-online.com ) and look for their material on Buzzmetrics. Some analysts have referred to the practice of mining CGM as being similar to conducting a focus group. Is mining CGM similar to conducting a focus group? Why or why not?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.