1. Conduct STEEP analysis to understand general environment facing Blockbuster. How will Blockbuster be influenced by external factors?
2. Utilize Porter's Five Forces Model to examine mail rental and video-on-demand industries in US. Given this analysis, are these industries attractive or unattractive?
3. Entering video-on-demand business needs Blockbuster to shift its corporate business strategy and compete in new space. Describe this shift and the main challenges related with it?