Conduct research by collecting primary data, Marketing Management

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Conduct research by collecting primary data

Exercise

involves collecting, graphing, and analyzing data. The attached PPT file has the necessary instructions

The objectives of this exercise are to:

Conduct research by collecting primary data

Code the data in order to analyze it

Conduct analyses and interpret the findings

Present your results in graphical and text form

You can present the image to your participants either by printing it out, or displaying it on a laptop, iPad, or other device. I have attached the image separately in order to allow you to download a higher-quality version. DO NOT SHOW THEM THE IMAGE WITHIN THE POWERPOINT.

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Marketing Management: Conduct research by collecting primary data

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Marketing Management: Conduct research by collecting primary data

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