Conduct an industry & a 5-Forces analysis for BOE/AIR. w/focus on commercial aircraft mfg (Hint: extend POV to travel preferences now & future, & review BOE/Air''s POVs on the industry) Describe industry''s macro-factors. Introduce the industry''s key economic characteristics, markets/ product lines, sub-industries, geographies, etc (domestic & global).
Conduct 5-forces analysis, which includes a growing variety of rival, supply, buyer, substitute, & new entrant (hint: tool is for any firm in ind, not just BOE/AIR POV. Text has good sets of ?''s) Beware: current dearth of competitors clouds industry profits. Summarize via chart. Indicate priority of selected factors within each force & depict relative dominance of each force in determining the industry profitability. Discuss the graphic w/supported rationales.
What are commercial aircraft mfg key success factors (KSF)? Quantitatively & qualitatively compare BOE/AIR for any competitive advantages? What would you recommend to each firm?