TASK: Conduct an analysis of AirAsia (Case 9), Harley-Davidson (Case 10), and Google, Inc. (Case 21). Your analysis should cover the following points:
Q1. Compare and contrast the companies' respective approaches to developing competitive advantage.
Q2. How are the respective companies and industries unique and how has this driven their strategic choices?
Q3. What is your assessment of each firm's future competitive sustainability based on this analysis? Provide a rationale for your thinking.