1.Using Porter's five forces model, discuss the barriers to entry that a new entrant will encounter when entering the fashion and apparel industry. Support your arguments with evidence from the case study.
2. Conduct a value chain analysis to identify H&M's organisational capabilities and use this analysis to interpret their core competencies.
3. Discuss how H&M have used their capabilities to grow their business by market penetration, market development and/or product development providing caseevidence of which growth option they most commonly pursue.