Problem:
Please use the existing organization, "San Diego Cab" (https://www.sandiegotaxicab.com).
San Diego Cab will start offering a service with an extra driver so customers that go party downtown won't have to leave their car parked at the bar if they decide to drink. The extra driver will drive the customers' car back to their place safely.
Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.