Assignment Problem:
Cole and Parker Case Study: - Socks That Start Business
1. Conduct a SWOT analysis for Cole and Parker.
2. Who should be the business's target market? Describe using demographics and psychographics (e.g., activities, interests and opinions).
3. What is the value that Cole and Parker propose to provide to its customers (its value proposition)?
4. For Cole and Parker, identify:
- Their competitive frame of reference
- Points of parity
- Points of difference
- Competitive advantage - is it sustainable?