Assignment task: Conduct a situation analysis of the business using the guidelines below:
You are to select a business venture that you are familiar with to conduct a situation analysis. The business should be in Kennesaw or nearby. Conduct a situation analysis of the venture that will include an investigation of the following issues:
- The cooperative environment that the venture operates within, including suppliers, workers, and others.
- The competitive environment of the business, including whether there are opportunities to win new customers, drive competitors out of business, or join with competitors in a collaborative manner.
- The state of the macro economy and how it affects the business
- The social environment the business operates in, how it may affect business, and how the business can leverage the social factors for business success
- The political environment that the business is functioning within. Is it favorable, unfavorable, or neutral? What can the business do to improve things?
- provide a reference for your work in an APA format