Conduct a situation analysis for Crocs.
I. Product Statement:
- Describe the company/organization
- Provide a brief background of the organization
- Describe charge you have for this marketing plan
- Provide a brief overview of what issue you are studying, and how a marketing perspective can help address the issue.
II. Situation Analysis:
NOTE: only include sections which are relevant to your charge. The relevance of each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
d. Conclusion