Assignment Prompt: Cross Cultural Business Management
CCM Course Project Overview
Pick a company that you would like to work for that isn't yet a major MNC (multinational corporation), but needs to expand its presence in emerging international markets. As one of the company's executives you will be tasked with preparing the lead executive for deployment in a foreign country. Across the course, you will create a portfolio of deliverables to support the executive's successful transition into a new cultural and business environment.
• Pick a foreign country and the particular city where your company will establish its headquarters.
• Remember: You are preparing these materials for a top-level executive, so 1) Don't waste their time; 2) Focus; 3) Be Useful
• Your executive needs assistance with: Thinking Globally, Acting Locally
Deliverable: PESTEL Analysis
Conduct a PESTEL analysis to formulate strategy for your company; Include alternatives and conclude with recommendations for implementation which are the best fit for your company. Create a chart for the PESTEL analysis and a narrative for the alternatives recommendations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.