Conduct a one-tailed hypothesis test given the following information.
A test was conducted to determine whether gender of a spokesperson affected the likelihood that consumers would prefer a new product. A survey of consumers at a trade show employing a female spokesperson determined that 70 out of the 150 customers preferred the product, while 62 out of 180 customers preferred the product when a male spokesperson was employed. At the .01 level of significance, do the samples provide sufficient evidence to indicate that on the average, more consumers prefer a new product when the spokesperson is female?