Take a moment to discuss how a cover letter can fit into your overall branding message.
Conduct a mini SWOT analysis for East Carolina University. List each two (2) strengths, weaknesses, opportunities and threats. Remember - strengths and weaknesses are internal and opportunities and threats are external. Many students misstate opportunities as something internal. An opportunity is not an action that a company would take. The action must be based upon a factor in the external environment that has created an opportunity for the company to pursue.