Case Study: Ryanair Holdings, plc- 2011 by Harles M. Byles.
Questions-
1. Provide the mission and vision
2. Conduct a Hambrick Model to determine the company's strategy
3. Speculate on what would be considered Driving Forces and Key Success Factors in the industry
4. Complete a SWOT/TOWS Matrix.
5. Financial Analysis (General Health of the Company).
6. Recommendations (should flow from the TOWS analysis).