Problem
1. Conduct a content analysis of current advertising campaigns in newspapers and magazines published in your country. Do you also find archetypal ads?
2. Imagine you were a researcher with the task of analysing the effects of archetypes in advertising campaigns, but you have no opportunity to use EDR measurement. Which alternative methods would you use to find out whether consumer behaviour is shaped by archetypes?
3. Discuss the relevance of new brain imaging technologies to consumer research. Do you think that psychoanalytical research may be validated one day by these new methods?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.