Problem: Conduct a brief SWOT analysis of Amy's Bread to understand its internal Strengths and Weaknesses and its external Opportunities and Threats: • Strengths (internal) • Weaknesses (internal) • Opportunities (external) • Threats (external) In your analysis, you can touch on the following factors: brand value, assets, resources, mindset, employees, reputation, location, customer base, established customer segments, business experience, industry experience, competitors, industry trends, product quality, perceived value, brand equity, etc.