Problem: Conduct a brand analysis on Tiffany and Co. and include the following in your brand plan:
1) Review of Brand Environment
2) Key Competitor Analysis
3) Brand Positioning and Identity Analysis
4) Key Issues and Opportunities
5) Long-Term Brand Objectives (Relevance, Consistency & Differentiation)
6) Short-Term Brand Objective
7) Brand Strategy/Recommendation
8) Marketing Mix
9) Business Risks and Contingencies
10) Brand Evaluation/Tracking Plan