Here’s the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University By Jason Simmons and Nels Popp and Greg Greenhalgh
Playing Field at Sunshine State University , Read the case study, Here's the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University (Simmons, Popp, & Greenhalgh, 2015). The case study investigates the challenges of deciding between natural or synthetic surface for the new fields.
This decision is complex because cost, maintenance, durability, player safety, and player preference must all be considered.
Both surfaces have their advantages and disadvantages. In the end, Rodriguez must decide which surface is right for Sunshine State University.
1. Make a list of all the factors Rodriguez needs to consider in this case. Which of these factors are the most important for an NCAA Division-II athletic department? Why?
2. Conduct a 10-year cost-benefit analysis for the fields.
In your analysis, be sure to include installation costs, annual maintenance costs, and equipment costs. Which surface provides a better long-term value from a financial perspective?
Conduct a 20-year cost-benefit analysis. Assume costs remain the same, but you must now account for a replacement synthetic field after 10 years. Which surface provides a better financial value after 20 years?
3. What additional information would Rodriguez want/need prior to making this decision?
4. What surface should Rodriguez choose to install at SSU?
What are the two most significant factors that contributed to your decision?
Once a surface is selected, decide on a specific product. Justify your selection, both for the surface and product choices.
Answer the questions in APA format (please modify each question into a header); each paper should be at least 3-5 pages in length in addition to a cover page and bibliography.
References Simmons, J., Popp, N., Greenhalgh, G. (2015). Here's the pitch: The dilemma of selecting a new outdoor playing field for Sunshine State University. Champaign, IL: Human Kinetics.