Assignment:
• Choice of Topic from the subject outline and the following list.
• You need to follow Harvard Reference style
• General presentation of the essay with headings and subheadings.
• Research atleast 2 to 3 articles on the topic from the following sources:
- Sydney Morning Herald
- The Australian
- Asia Business Review Weekly
- Fortune
- BOSS
- Choice
- Australian Marketing Journals
Bit more insights into the essay;
Segmentation, targeting and positioning: Identify 2 to 3 brands in one of the following industries and apply how the companies have been using these concepts of Segmentation, Target Market and Positioning:
- fashion for men/women
- Personal care products (shampoo, shavers etc.)
- beauty Products
- furniture
- beverages
- baby products
- snack foods
- Organic food.