Assignment:
Purpose: To assess students' understanding of the basic concepts of marketing. This will also assist the lecturer-in-charge and tutors to assess students' written communication skills, and assist those who might need extra support in this area.
Learning outcomes assessed
How to submit: In the box marked ‘MKTG100' at the reception of the School of Business no later than 4:00 PM
Return of assignment: Two weeks after the assignments have been submitted.
Length and/or format: 1000 words