Concept of the balance scorecard


Require a discussion paper which is based on the ‘Concept of the Balance Scorecard’ and the SWOTT Analysis. It  should also include the vision, mission and values of the organization, which help in deriving the objectives of the firm.

Should also describe that how the objectives have a link with the vision, mission, values and SWOTT analysis of the organization.

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Marketing Management: Concept of the balance scorecard
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