Assignment:
This discussion question has been created to give you an opportunity to discuss the weekly course topics. Each week, we will have a class forum and a discussion question. The objective is for you answer the initial question and then create a dialogue with your classmates about the course topic for the week.
In terms of consumer behavior, what do we mean by the concept of culture and cultural values? And, using examples from your reading, to what extent can we talk about the existence of a ‘global youth culture'?