Concept Development Journal
General Information:
Once you have researched and gained some insight into the topic you must then begin developing your ideas and your conceptual response to the topic.
This is traditionally the part of a project where the designer produces many sketches and tries out ideas to see if they are worth exploring. It is a stage where you can experiment with many different methods and concepts until you refine them down to one strong final response.
The concept development journal should show a progression of your idea from the initial concepts through to the final piece. Take the opportunity to show us all of the thought and work that has gone into your final piece. Don't be afraid to change your idea and even discard completely your initial thoughts as better ones come to you. This really is the creative stage of the project and so we are looking for a demonstration that you have tried out lots of different ideas in the process of coming to your final conclusion.
Try out different compositional elements such as colour, style, scale, proportion etc. We encourage you to be very self critical at this stage and make some decisions on exactly which compositional elements work and why. For example, you may have a character that is intended to be timid and meek who gains confidence through a process of self affirmation. What colours could you use to show this? Perhaps a soft muted grey blue to begin with changing to a strong vibrant red as the character gains confidence and strength.