Angelica pickles manager a Quick copy franchise White Plains, New York. Pickles projects reducing copy 5¢ to 4¢ each, Quick Copy's $600-per-week profit contribution will increase by one-third.
A. If average variable costs are 2¢ per copy, calculate Quick Copy's projected increase in volume.
B. What is Pickles' estimate of the arc price elasticity of demand for copies?