Environ Company has determined that its new fireplace screen would gain widespread customer acceptance if the company could price it at or under $90. Anticipated labor hours and costs for each unit of the new product are as follows.
- Direct Materials cost=$15
- Direct Labor cost
- Manufacturing Labor
- Hours =1.2
- Hourly Labor Rate= $12
- Assembly labor
- Hours =1.5
- Hourly labor rate =$10
- Machine hours = 2
- The company currently uses the following three activity-based cost rates:
- Materials handling $1.30 per dollar of direct materials
- Production $3.00 per machine hour
- Product Delivery $5.50 per unit
The company's minimum desired profit is 25 percent over total production and delivery cost. Compute the target cost for the new fireplace screen, and determine if the company should market it.