Problem
Logan Passport Services budgeted sales of 8,900 units of its Basic Visa Service (BVS). This was based on its estimated 5 percent share of this service in the relevant regional market. Actual sales of the BVS for Logan totaled 11,650 units on total industry volume of 158,000 unit for this service. The budgeted contribution margin for BVS is $94 per unit. The actual contribution margin for BVS was $101.
Task
Compute the sales activity variance, and break it down into market share variance and the industry volume variance.