Compute the projected sales figure


Assignment task:

Allison is a data analyst. She has been tasked to report the projected sales forecast for electric cars to be sold in 2023. Based on data released by a federal agency, she knows that electric car sales in the past (electric car sales increased from 146,000 units in 2016 to 1.1 million units by the end of 2022). To compute the projected sales figures for 2023, Allison conducts market research and finds three different data sources:

1. Everything electric is a consulting firm that tracks firms that are involved in electric car manufacturing. Everything electric is cautioning the market for sales growth to dip by 50% in the future.

2. Knowurcar is an online website for car enthusiasts that also publishes content related to cars, their upkeep, newer models, etc. A recent report at Knowurcar.com predicts the electric car market to be more than 1.5 Million units by 2023.

3. Alternative is a nonprofit that three electric car industry veterans run. In an interview with them, Allison learned that the electric car industry is going through a consolidation phase where sales are expected to dip in the future. Based on the data, what should be Allison's forecast for electric car sales for 2023? (Write out your assumptions, if any).

 

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Marketing Management: Compute the projected sales figure
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