Question: Swiss Chocolate's U.S. division will be diversifying its product line to include two product offerings, a basic plain milk-chocolate candy bar, and a fruit-infused high cacao content premium candy bar. The candy bars are processed through a molding operation in which molten chocolate is injected into a mold and cooled to room temperature, removed from the mold, and packaged for storage and bulk palletized shipment.
Below is information regarding the direct costs and volumes of the two major products:
Variable cost and volume data Milk chocolate Premium cacao
Raw material $0.50 $0.75
Direct labor $0.25 $0.40
Selling and general $0.05 $0.05
Volume in units 300,000 100,000
Sales prices of the two products are $2.65 for milk chocolate and $4.99 for premium cacao. The number of hours required to manufacture each unit was the same for both products.
After an interview process with the factory and production personnel, the division controller, Steve Smith, completed the following table. From its simple cost structure, the company decided to reconsider its overhead pool and reallocate on the basis of activity-based costing. Its simple overhead pool has been reclassified according to the ABC hierarchy within the following table:
Indirect Manufacturing:
Product Development $25,000
Setup Candy Molding Equipment $12,000
Equipment Operations $15,500
Factory Insurance and Utilities:
Equipment Operations $31,500
Depreciation - Machinery and Factory
Setup Candy Molding Equipment $18,500
Equipment Operations $20,000
Repairs and Maintenance - Factory:
Equipment Operations $10,000
Distribution $4,000
Selling, Marketing and Distribution Expenses
Shipment Preparation $20,000
Administration $20,000
General and Administrative Expenses
Administration $60,
Smith also noted the following percentage allocations of cost for the activities which are required to manufacture each product.
ABC Cost Allocation Percentages Milk Chocolate Premium Cacao
Product Development 20% 80%
Setup Candy Molding Equipment 60% 40%
Equipment Operations 75% 25%
Shipment Preparation 70% 30%
Distribution 65% 35%
Administration 50% 50%
From the cost information provided, respond to the following questions:
1. Compute the cost of each product under the simple/traditional costing method. For period costs, use the same basis of allocation as factory overhead.
2. Compute the net operating profit margin of each product using the simple/traditional costing method.