Write down a white paper on a company of your choice (Choose one from: BMW, Ford, General Mills, Kraft foods, Nike or Boeing) and describe the market segmentation within that industry all along with the target market for the company and the selection process for that target market.
Required Elements:
No more than 2100 words. Comprise demographic, psychographic, geographic and behavioral features for the selected company. The positioning statement for the company with cautious consideration of their brand and strategy.