Assignment:
Seek out an enterprise in any field that has recently benefited from the implementation of a newer Information System technology, as experienced by the Pittsburgh Pirates. Search Technology, Search Engine Optimization strategies, and Search Engine Marketing, as discussed in Chapter 6, have helped to bolster the finances of various enterprises seeking to compete at ahigher level. Provide details on the type of Information System that was implemented and how it was used to affect changes in the organization. Contrast the data that managers had to work with prior to a financial uptick with that present after embracing the newer technology. What other technologies, offered by competing vendors, could have been utilized to affect a similar change? For example, for organizations with sales divisions, Microsoft offers a solution known as Dynamics CRM while a major player in that market is Salesforce.
Compose your data for the Case Study assignment as a scholarly paper using APA Style. Utilize a word processing application to create a text document and save the data with a "docx" file extension. Include the following data in your document:
• Title Page
• Header
• Body of paper, two-three pages of double-spaced text
• In-text citations, as appropriate
• Reference Table