Pre-course Expectations and Reflections on Readings. (Management, Strategies, & Business Models for Emerging Markets)
Participants will compose a 2-page discussion on key thoughts and learning expectations ahead of the course.
Based on the readings, the discussion should include:
A brief re-cap of the top three issues that participants draw from the readings
A discussion of the importance of these issues for understanding strategies in emerging markets
A summary including a statement of learning expectations of the participants
Article - New Business Models In Emerging Markets
Targeting the middle market can be lucrative-but companies won't be able to deliver unless they start from scratch. by Matthew J. Eyring, Mark W. Johnson, and Hari Nair