Marketing Plan Analysis:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Develop a sales plan.
o Describe components of a company's sales approach.
o Evaluate whether a company's sales plan is effective in relation to a particular marketing context.
o Propose changes to a sales plan.
• Evaluate management implications of marketing and sales plans.
o Explain how a sales plan affects the implementation of sales strategies.
Instructions:
Provide an analysis of the marketing and sales portions of the Aircraft Equipment Maker Business Plan. This sample business plan from the Bplans Web site features a fictitious organization called Stretch 'r Wings. The Stretch 'r Wings sales approach is described in Sections 5 and 6 of the plan.
Aircraft Equipment Maker (Stretch 'r Wings) Business Plan:
https://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php
Write an analysis of the marketing plan within this business plan. Address the following:
• Describe the components of the organization's sales approach.
• Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
• Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization's sales approach.
• Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
• Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.
• APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting. References must be from peer-reviewed or scholarly journal articles; not internet based.
• Font and font size: Times New Roman, 12 point.