Completing an ife matrix for under armor

Question

Assignment:

Question 1. Complete an IFE MATRIX for Under Armor & one alternative strategy for a business for Urban Outfitters

1. IFE Matrix;
2. List alternative strategies, giving advantages and disadvantages for each; and
3. Recommend specific strategies and long-term objectives.

 Be sure that the assignment is in a business-professional format; include current APA  citing and referencing of at least three other sources.